Producer Executive Program This is a program worthy of your consideration and it is partially subsidised by HAL through matching voluntary contributions. The Monash University executive program is designed specifically for owners, senior and middle managers in all Australian produce industries. Participants work on key current issues with their peers from all segments of the fruit, vegetable, flower, nut and nursery industries and interact with an international faculty and recognised industry leaders. The seminar format incorporates lectures followed by interactive discussion, in-depth case studies, workshops on issues and opportunities, group discussions and guest presentations. The program is designed to develop knowledge and skills in : - analysing and understanding key consumer trends - servicing the domestic market - marketing and merchandising - brand development and management - succeeding in export markets - strategy development and implementation - understanding distribution channels and market dynamics - customer management - managing the value chain - innovation - leadership and management of people - growing the business successfully - developing the appropriate business structure and culture - managing commercial relationships. Critical consumer, retail, market, supply chain and industry trends, best practices and leading edge developments, both nationally and from around the world, are discussed and analysed. A unique and important element of the program is the extensive use of syndicate groups involving participants from different parts of the produce industry in assessing the implications of materials presented, group assignments, workshops, case studies and discussions of industry issues. Typical comments from participants include: ‘ … undoubtedly the best learning program I have participated in’ ‘ … potentially life changing’ ‘ … outstanding’ ‘ … extremely relevant and useful and the interaction within the group was fantastic’