The 2009 Hugh McKay Future Farming Award has been presented to
The Vital Vegetables Marketing Partners (VVMP) for their research, development, production and marketing of new novel vegetable products.
The award recognises the innovative solution to an environmental, social or economic problem affecting primary industry, community, or environment.
VVMP and Clause Pacific joined with their research partners to turn laboratory science into vegetables which deliver heath benefits over and above other currently available commercial products.
The first vegetable to be launched, ‘Booster Broccoli’, has been naturally grown to be richer in beneficial nutrients and antioxidants, with follow up products now being developed.
The world-first breakthrough will enable the vegetable industry to produce higher value products which enhance the wellbeing of consumers in Victoria and around the world.
The Award ceremony was held at the Art Centre in Melbourne on Tuesday, 24 November, 2009.
Media release - pdf 28kb
Source : DPI Victoria - 27 Nov 2009