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BOOSTER - the Super Broccoli
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China struggles to keep fertiliser
Darren Schreurs - Australia's BEST Farm Spray Operator
Downy mildew threatens UK crops
Elders - AUSVEG strategic partners
Endosulfan - the facts
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Epping Market Development
Epping market still on track
EU ruling threatens UK vegetable crops
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Feeding the World in 2050?
Food and fertiliser costs
Food Safety Alarms China
Food Safety Proposal For Comment
Fruit and vegetables cut risk of disease
Future cultivation and planting
Future food and farming
Future uncertain for Bacchus Marsh growers
Garnaut counts soil carbon
Global food problem a ticking time bomb
Golf Day Success
Green Snail Alert
Growers urged to boost soil health
Growing Leaders 2010
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Growing on THE EDGE
Holding on to young workers
Honours for Luis Gazzola
Horticulture Industry Network launched
IAC announced
Improving Vegetable Choices for Consumers
Industry defends HAL
Industry Partnership Night at Lindenow
Irrigation Water for Melbourne's West
JUST ADD FRUIT & VEG
Kids junk food adverts to end
Ladybirds & Lettuce
Locusts Threaten Vegetable Farms
Market goes to Epping
MarketFresh Schools Program
Marketing your crop
More Water for Werribee & Bacchus Marsh
Mustard too hot for crop pests
National Biosecurity Report
Natives fight pests
New market one step closer
New Victorian IDO
NZ bans Endosulphan
NZ Veg thefts
NZ vegetable growers under pressure
Outcry triggers fertiliser price drop
Peak fertiliser price ?
Pesticide Problems in China
Predators vs Plant Pests
Reducing Farm Injuries
Retail food sales improving
Retailers exempt from code of practice
Rick Butler - 2009 Young Leader Award
Senate examines our food supply
Skills for Growth
Soil carbon a must for emissions trading
South Eastern Distribution Centre
Spray Drift Management
Spray Operator Course
Strategic Plan for Victoria
Supermarket Cuts Veg Prices
Support for Tas organics
Sydney's growth shifts local growers
Tomato Potato Psyllid in NZ
Tripod Farms win NAB excellence award
Tuscan Cabbage
UK carbon emission standard
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UK concern for Fruit & Veg
UK farmers fight to use farm chemicals
UK hort research under threat
UK supermarkets squeeze growers
UK veg prices to rise
UK wholesalers urged to take the lead
UN future food concerns
Vegetable Expo Spectacular
Vegetable Industry Awards - 2009
Vegetables reduce allergy risk
Victorian drought relief
Victorian food security
Vital Vegetables win Science Award
Waste water common in global urban agriculture
Water everyones worry !
Werribee growers to benefit from grants
Who Grew My Dinner?
Why are fertiliser prices still high ?
Woolworths donates days profit to farmers
Worker dies in Werribee farm accident
World food crisis ahead
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Mail Box 111,
Melbourne Markets

542 Footscray Rd,
West Melbourne, VIC, 3003

Tel: 03 9687-4707
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Bayer Vegetables Forum
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Food Safety Proposal For Comment
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Supermarket Cuts Veg Prices
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Green Snail Alert
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Improving Vegetable Choices for Consumers

Updated: 28/06/2009


Monsanto and Dole Fresh Vegetables USA have agreed to develop and market an improved range of broccoli, cauliflower, lettuce and spinach varieties.

The two companies will pool their skills over the next five years, to bring new healthy and flavourful products to consumers.

Classical plant breeding techniques will be used to improve the nutrition, flavour, colour, taste, aroma and shelf life, of these vegetables ... qualities that consumer are looking for.

Monsanto-Dole plant breeding and marketing


McKinna Strategic Insights websiteMelbourne based marketing strategist David McKinna, has called on Australian food producers to give consumers what they are asking for.

Vegetable sales in Australia are not matching population growth and market share is being lost to snack foods like muesli bars & yoghurt.

Some vegetable varieties grow well and look good, even after storage - but they don't always taste as good as the consumer expects.

Another aspect is product awareness. Consumers sometimes buy the wrong product, cook it the wrong way and as a result, change to prepared products which offer a more consistent quality and taste.

Source :  Ian Sherr, ABCnews.go.com - 24 June, 2009
                FreshPlaza.com - 24 June,2009
                Sandra Godwin, Weekly Times - 24 June, 2009


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