Fresh Select

Fresh Select are based at Werribee South, 30km SW of Melbourne and Victorias' most intensive vegetable production district.

Fresh Select are leaders in product innovation being the first company to offer bagged head lettuce and cauliflower to the Australian market.

SALANOVA, the fancy lettuce twin pack of is another Fresh Select innovation.

Innovations continue with Fresh Selects investment in the "Vital Vegetables" program which is selecting vegetable lines with enhanced heath benefits.

Fresh Select contribute their innovative talents to the VGA and our AUSVEG R&D advisory committee.

Fresh Select director John Said won the AUSVEG innovators award in 2007 .

In recognition of his talents and leadership ability, John was awarded the 2008 AUSVEG scholarship to undertake the Australian Rural Leadership Program.

On 25 November, John was appointed to represent Victoria on the new AUSVEG board of directors.