| The Vegetable Growers� Association of Victoria is proud to support a great new initiative that encourages all Victorians to eat more fruit and vegetables.
The Victorian Government�s �Go for your life� strategy, the Just Add Fruit & Veg campaign is being coordinated by the Heart Foundation and the Melbourne Market
Authority. 
Tony Imeson, VGA Executive Officer, is an active member of the Project Advisory Group, a collaboration between the fruit & veg industry and the health sector to promote the consumption of fruit and vegetables by Victorians.
Evidence shows that people who regularly eat diets rich in fruits and vegetables have substantially lower risk of chronic diseases such as coronary heart disease, hypertension, diabetes and some cancers.
The National Health and Medical Research Council (NHMRC) recommends that Australians 19 years and over consume at least 300 grams (two serves) of fruit and 300 grams (5 serves) of vegetables to meet essential nutrient needs.
The 2006 Victorian Population Health Survey found that less than one in ten adults were meeting the recommended daily intake for vegetables (five serves).
The 2006 Victorian Child Health and Wellbeing Survey found that only one in three children aged 4-12 years are meeting the minimum NHMRC daily recommended intake for vegetables.
The 2001
Victorian Burden of Disease study estimated that 3.3 percent of total disability-adjusted life years is due to inadequate fruit and vegetable intake.
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